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Organization-wide deployment (Windows)

This guide explains how to deploy and manage AdBlocker Ultimate for Windows across your organization using the MSI installer.

Updated yesterday

1. Download the MSI

Choose the installer that matches endpoint architecture:

2. Install silently

Run all commands with admin privileges.

Run the MSI on the target machine:

msiexec /quiet /i AdBlockerInstaller_x64.msi

Install and apply the license key during setup:

msiexec /quiet /i AdBlockerInstaller_x64.msi LICENSEKEY=XXXXXXXXXXXXX

Replace _x64 with _x86 for 32-bit machines.

3. Provision the license key

There are two supported methods:

Option A: During installation

Pass LICENSEKEY in the MSI command line, as shown above.

Option B: Group Policy or registry

On Active Directory-joined machines, set the license key in policy:

HKEY_LOCAL_MACHINE\Software\Policies\AdAvoid\AdBlocker Ultimate

Create a String value:

  • Name: lk

  • Value: your license key (for example, XXXXXXXXXXXXX)

If this policy value is set, the application uses it for license validation.

4. Network requirements

Allow access to *.adavoid.org for licensing, filter updates, and service communication.

5. Roll out the MSI

Group Policy (GPO)

Use Computer Configuration > Policies > Software Settings > Software installation to assign or publish the MSI package.

SCCM / MECM

Create an application and use:

msiexec /quiet /i AdBlockerInstaller_x64.msi LICENSEKEY=XXXXXXXXXXX

Microsoft Intune

Add the MSI as a Line-of-business app. If needed, pass MSI arguments:

LICENSEKEY=XXXXXXXXXXX

Other deployment tools (PDQ, scripts, RMM, etc.)

Use the same silent install pattern:

msiexec /quiet /i AdBlockerInstaller_x64.msi LICENSEKEY=XXXXXXXXXXXX

6. Update deployed installations

Redeploy/update using:

msiexec /quiet /i AdBlockerInstaller_x64.msi REINSTALL=ALL REINSTALLMODE=vomus

For MSI-managed deployments, use your deployment tool to roll out newer MSI versions.

7. Uninstall silently

msiexec /quiet /x AdBlockerInstaller_x64.msi

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