Having an active subscription means it will need to be renewed at some point. There are two ways to handle this:

If you enabled automatic renewal at the time of purchase, the payment system will charge you automatically for the next subscription period. You do not need to do anything — your licence key remains the same and its validity is simply extended.

If you disabled auto-renewal, you will receive an email reminder before your subscription expires. You can also manage your subscription from your account on the AdBlocker Ultimate website.

Note: Renewing your current subscription extends the validity of your existing licence key. You do not need to re-activate.

Starting a new subscription lets you take advantage of current pricing or switch plans. Visit the pricing page to purchase.

Note: A new subscription generates a new licence key. Since your software is already activated with your old key, you will need to sign out first, then activate with the new key.

Once signed out, follow the activation steps for your product:

How to activate AdBlocker Ultimate for Windows →